By Effectus Strategy Practice Holiday Shopping Consumer Behavior It is typical for the holiday season to generate excitement around our country’s homes and within families and despite this year’s unusual

By Effectus Strategy Practice Emerging Trends of 2020 In this month’s edition of our Ecosystem of Product, we take a closer look at some of 2020’s emerging trends and what

By Effectus Strategy Practice Market Summary The economy continues to be in flux as states and regions of our country struggle to find safe means of reintroducing the aspects of

By Effectus Strategy Practice Background The month of May not only brought spring showers but also a surge of hope, as we started to see parts of our country begin

By Effectus Strategy Practice We subscribe to the notion that the single most important competency that leaders in our ecosystem have is self-awareness. Specifically crucial is the awareness of the

By Effectus Strategy Practice Over the last month, COVID-19 has continued to add new twists to our daily routines and the societal norms we’ve grown so accustomed to. Although we’ve

By Effectus Digital Practice Brands in the Ecosystem of Product are facing content quality degradation: the digital experience that they work so hard to craft is not coming through when

By Effectus Strategy Practice As the spread of COVID-19 continues to shape the business world with a number of unprecedented effects, it is imperative that we remain vigilant and informed

By Junior Villegas, Managing Director It is hard to find an entity that is not affected by the Coronavirus Disease 2019 (COVID-19). Given the uncertainty and the resulting marketplace response,