About
An American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Effectus Partners worked on a business transformation project for client’s products/equipment division that sells products including squeeze bottles, towels, coolers, ice-chests, bottle carriers and various custom team bundles.
Challenges & Goals
The company’s current processes were not strategically conducive to long-term growth. Gaps in current processes impacted sales orders and lack of insights hampered the growth of company sales. With a focus on improving operational efficiency and increasing sales, the company was looking to transform its existing operational processes and supporting systems to make them scalable, efficient, flexible and transparent with insights across operations of various business functions – design and sourcing, manufacturing, distribution, order management, customer engagement and partner support.
Solution
- Effectus conducted a series of deep-dive interviews with internal stakeholders as well as partners in the ecosystem to assess current processes, operations bottlenecks and challenges in order management, distribution, product demand visibility, customer engagement, sales growth of equipment product line.
- Comprehensive assessment findings report along with a roadmap to improve current business operations, automate processes and provide insights to key stakeholders for visibility into current performance.
- Our process experts mapped every step and redesigned processes for design and sourcing, manufacturing, distribution, order management, customer engagement and partner support functions. We put streamlined processes in place and unified the entire flow from product design and sales to distribution and customer engagement functions.
- The data was integrated from sourcing and order capture systems, Excel spreadsheets, distribution management and partners to create reports with visualizations that provided insights into daily orders, status on order delivery, inventory levels, sales forecasting, the performance of sales agents and effectiveness of sales campaigns driving orders.
- Data integration, processing and reports creation were automated to remove manual intervention and faster decision-making.
Results
Optimized and automated processes improved the efficiency of order processing and created better alignment between each function. Timely insights helped improve order processing, effective management of inventories and deliver the best customer experience, which results in double-digit growth in sales of company.
Areas Effectus Worked In
Process Optimization
Process Automation
Unified Data Management
Financial Forecasting and Analysis
Analytics and Reporting